Gnista joins the Skoogs Vinhandel portfolio.
For anyone familiar with Swedish hospitality, Skoogs needs little introduction. Over decades, they have built a reputation around exceptional producers, deep expertise and long-standing relationships with Sweden's most respected restaurants.
Skoogs has spent years curating a portfolio centred around some of the world's most respected wine producers. The fact that they now see a place for Gnista says something much bigger than a new distribution agreement.
It says something about where hospitality is heading.
Across the industry, alcohol-free beverages are increasingly being approached with the same curiosity, craftsmanship and ambition as any other category. Guests expect more choice. Restaurants are creating more thoughtful beverage programmes. And beverage professionals are discovering new possibilities for pairing, flavour and hospitality beyond alcohol.
In that context, Skoogs' decision to welcome Gnista into their portfolio feels especially meaningful. Most of all, we see this partnership as a sign of a broader shift: Alcohol-free is no longer waiting outside the conversation. It has earned its place at the table.
We are grateful to the team at Skoogs for their confidence in what we are building and excited to begin this next chapter together!
In Sweden and interested in exploring Gnista for your beverage programme? For samples, pricing and availability, please contact Pontus Karström pontus@
