“It’s incredible! We thought there would be a drop in sales after Dry January this year, but Gnista just keeps growing,“ says Mike Glover, On Premise Director Savannah Distributing.
Two years after the launch in the states, the Swedish non-alcoholic brand is listed with established craft distributors in no less than 7 states. And have a continued nationwide reach via The Zero Proof’s direct sales to private people and businesses. Overall, the Swedish start-up, spotted as a “global key player” by Bloomberg in 2022, saw an immense increase in sales in the US in the first 6 months of 2023.
“The demand for non-alcoholic beverages is growing overall. And a range like Gnista’s – one that offers quality in every sip, creates an enthusiasm among mixologists and bartenders that goes well beyond my expectations. We’re really proud to represent some of the world’s best alcohol free spirits, wine alternatives and dealcoholised wines – there is definitely a power in offering a complementing range”, says Robert Pirkle, Chief revenue officer at The Zero Proof.
The teams doing the footwork selling Gnista’s alcohol-free wine alternatives and spirits are Momentum in Illinois and Wisconsin; Advantage in South and North Carolina; Savanna Distributing in Georgia; and Horizon in Massachusetts and Rhode Island. This September, Elite in Colorado is ready to go live, and discussions with many more are taking place.
Check out our Distributors page for links. And reach out if you want to take the best ever alcohol free range to other states or countries!
Visit our FAQ for answers to common questions about alcohol-free wine alternatives, non-alcoholic spirits and more.
