Søbr Market, the country’s leading specialty retailers dedicated to premium non-alcoholic beverages are stocking the full Gnista range.
Founded in 2022 as an online retailer, Søbr Market has grown rapidly and now has nine physical locations across Canada alongside its nationwide e-commerce business and growing wholesale focus. The company curates and imports a wide range of premium non-alcoholic drinks, with a mission to make the world’s best alcohol-free beverages more accessible to Canadian consumers.
Søbr Market has previously had Gnista on trial and is now representing the brand through all channels as it sees a growing opportunity for more distinctive alcohol-free drinks.
“Gnista brings sophistication and approachability to the non-alcoholic market,” says founder Jessie Halliburton. “We find more consumers wanting alcohol alternatives are looking for unique flavour profiles that do not mimic alcohol. Gnista offers dynamic flavours in the wine and spirit categories, leaving consumers intrigued and excited to share their discovery with others.”
For Gnista, the partnership marks a natural fit with the company’s approach to alcohol-free drinks.
“We’ve never wanted Gnista to be a copy of an alcoholic drink - my range should be genuinely interesting to drink in its own right,” says Erika Eklundh, founder of Gnista. “Having a partner in Canada who understands that is really exciting.”
Gnista’s range of alcohol-free spirits and wine alternatives is now available to Canadian consumers through The Søbr Market 🇨🇦
